vs Neds - In-depth Betting Site Comparison

10 Feb 2023
Conrad Castleton 10 Feb 2023
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Since the end of 2018, there have been enormous changes in both Ladbrokes Australia and Neds’ ownership. Both these popular bookmakers have soared to the top of the list of Australia’s best sportsbooks over the past three years. 

After GVC Holdings gained Neds, which was one of the newer gambling sites, it had a huge makeover in 2020 and is now known as Entain PLC - a company focused on Australian punters and their fast-growing appetite for online wagering.   

With both these fantastic betting sites being owned by the same company, it is no wonder that Ladbrokes and Neds are both fierce competitors in the digital sports-betting industry. 

Entain has a clear and to-the-point growth strategy, determined to provide customers with the best experience and protection, and both Neds and Ladbrokes AU have that as contributing factors to their success. 
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  • Ladbrokes Australia

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Ladbrokes Australia vs Neds Comparison

To determine the best out of the two was no simple task, but with our team of experts and vast knowledge of the brands, we have a verdict. 

The big question remains: which bookmaker is better? In the section that follows, we do a head-to-head comparison of both these online betting sites and will look at the following criteria when compiling our comparison: 

Odds Value: How the odds compare between bookmakers will determine the outcome of a potential winning bet. This may be the tipping factor of choosing one bookie over another.

Available Markets: Sports bettors want options to choose from, and the more the better! Bookmakers with a vast range of markets will trump another bookie with less available markets. 

Betting Features: Punters want a good betting experience and bookmakers had to up their online platforms with features to attract and keep their customers. The bookmaker that offers live streaming, in-play betting and cash out options will be a more likely choice than one that doesn't have those enhancements.

Betting App: For a top bookmaker, it is crucial to have a fast, responsive and easy to use mobile app. All modern bettors want the option to bet on the go and the bookmakers' app has to be packed with features and compatible with both iOS and Android platforms.

VIP Program: Loyalty should always be rewarded and bettors are more likely to stick with the bookmaker that has a VIP Program. It is usually based on a points system program where bettors accumulate points as they place bets.

Safety & Security: Your money and personal details should be safe, especially when betting online. SSL encryption and state-of-the-art protection software is a non-negotiable.

Payment Methods: A wide range of secure payment options should be available for online gambling. Punters favour a bookmaker that offers a variety and will choose a bookmaker that is most convenient for both deposits and withdrawals.

Live Betting & Live Streaming: One of the most sought-after features in today’s digital betting arena is live-streaming and live (or in-play) betting. It brings bettors up close to the action and adds another layer of excitement.

Customer Support: A customer wants to feel valued and well looked after, and betting sites that offer 24/7 customer support are usually also the sites that are most popular amongst bettors. Providing several contacting methods, a quick turnaround time on queries, and client satisfaction is also important.

Promotions: Getting more bang for your buck is what bettors are after and sportsbooks that offer promotional offers and bonuses enhance a bettor’s experience. Having an excellent selection of offers will certainly help to keep customers happy, loyal, and engaging.

Licensing and Regulation: All territories in Australia have different regulatory requirements for online gambling. A bookmaker should have proper licensing to operate, regulated and regularly audited by a third party.

Responsible gambling practises: A good bookmaker should promote safe gambling practices and go to all lengths to help punters who may struggle with gambling addictions. Offering tools like deposit limits and self-exclusion is good, but those that offer free professional help and a 24/7 help hotline are safer to bet with.

Our Verdict: Ladbrokes AU vs Neds

These are two fierce competitors, and the verdict was close. We do, however, have a clear winner - Ladbrokes AU! When you look at the key factors below, you will see how we determined that Ladbrokes trumps Neds: 

  • Best Betting Odds: Draw
  • Available Markets: Ladbrokes AU
  • Best Features: Ladbrokes AU
  • Mobile App: Neds
  • VIP Program: Draw
  • Safety and Security: Ladbrokes AU
  • Deposit and Withdrawal Options: Ladbrokes AU
  • Live Betting and Live Streaming: Ladbrokes AU
  • Customer Service: Neds
  • Safer Gambling: Ladbrokes AU
  • Licensing and regulation: Draw
  • Best offers: Ladbrokes AU


Both sportsbooks are owned by the Entain Group, which owns dozens of successful international gambling brands. Established in 2017, Neds joined the group in 2018 and is 100% Australian owned and operated. They offer exciting sports action, the best horse racing from around the world, thrilling promotions and innovative products. 

Ladbrokes AU, founded in 1886 in the UK (and established in 1902), moved to Australia in 2013 and has since made a name for itself as one of Australia's most popular betting sites. With the years of experience this bookmaker has, it may be a very unfair advantage, but Ladbrokes clearly wins the day. 

Ladbrokes AU Pros & Cons


  • Live video stream of horse racing (and some sports). 
  • Ladbrokes card for easy deposits and withdrawals. 
  • Excellent selection of sports markets.
  • Multi-builder tool for easy betting. 


  • Lack of variety of futures betting markets. 
  • Fixed odds are relatively low
  • Customer support can improve.

Neds Pros & Cons


  • Excellent horse racing options. 
  • Competitive odds.
  • Same game multi betting.
  • Great customer support. 


  • No live streaming is offered.
  • Inexperienced compared to Ladbrokes AU.
  • Could have more promotions.
As you can see, both these bookmakers are excellent in some aspects and can improve on others, but when you narrow it down to the specific features of each platform, Ladbrokes wins any time and day. Despite Neds having one of the most immersive betting platforms, Ladbrokes remains one of the top choices among online gamblers. 

Below, we dive deeper into the specifics:

Comparing Ladbrokes vs Neds Betting Odds

Both brands provide competitive odds, especially in the sports betting section. This is no surprise, as they are both owned by the same company. Although both bookies specialise in horse racing and both have excellent odds, Neds fared better in this department. 

Ladbrokes is famous for offering punters consistently good odds across all markets and is often chosen because of this factor. With near-identical odds for both sports and horse racing, this was a very close call between these two brands, and we will therefore have to call it a draw between the two. 

What Markets Are Available at Ladbrokes vs Neds

Neds is a rather new bookie compared to Ladbrokes, and this is particularly evident when it comes to the markets on offer. We were quite impressed with the wide range of markets available for both sports and horse racing, but very few bookmakers can compete with Ladbrokes’s extensive library on both fronts. 

Ladbrokes specialises in horse racing and has everything and anything a horse racing bettor would want to bet on. They offer all popular Australian and New Zealand races and have included many international fields as well. Betting options are vast and include various exotics. The same applies to their selection of harness and greyhound racing markets. 

In the sports arena, you will be blown away! With over 30 sports to choose from, a Ladbrokes customer has 200 markets to browse. So Ladbrokes takes the win quite easily in this department. 

Which Sportsbook Offers the Best Features?

Neds has a very responsive website, graphically appealing and slightly better user interface on the app, while Ladbrokes’ website has room for improvement. Ladbrokes won several steps ahead of Neds and has some of the best features Australian betting platforms have to offer. 

While both platforms have easy to navigate and simple user interfaces, we preferred the colour scheme of Ladbrokes making it easy to navigate between sections and features, making it a more immersive experience by far. 

Does Ladbrokes vs Neds Have the Mobile Betting App?

The mobile betting app for both brands is compatible with Android and iOS driven platforms and are easily downloaded and installed on mobile devices. Both brands provide users with a cutting edge technology app that is user friendly and seamless in navigation. 

We would say that the Neds app user interface tipped the scale in their favour as it creates a more realistic and immersive betting experience. Their app loads fast and navigation is smooth which is far more important than anything when betting on the go. 

So well done, Neds, you won this round! 


Ladbrokes vs Neds VIP Program Comparison

While neither Neds nor Ladbrokes has a VIP program as such, they both have excellent loyalty programs and customers are rewarded for using their platforms. We will give them both a point here and call it a draw. 

Ladbrokes vs Neds Safety and Security

With cutting edge technology and customer safety as their highest priority, both brands get full marks for safety and security. Both have SSL encrypted platforms and all client information is safeguarded against hackers or unwanted cyber thieves. 

The fact that Ladbrokes is one of the most trusted betting brands in the world further leverages its reputation among Australian gamblers, and we have decided to slightly tip the scale in their favour. 

Comparing Deposit and Withdrawal Options

Ladbrokes AU accepts all major MasterCard and Visa credit/debit cards, and also accepts deposits from Paypal, Poli, Pay ID or through EFT bank deposits. Apart from these popular payment methods, Ladbrokes also accepts deposit methods through Poli, Cash In, Flexepin and BPAY.

The Neds's sportsbook has many deposit options, including mobile payments, prepaid services, online banking, cards and many more. Other popular deposit payment methods are Flexepin, PayID and EFT.
Simply because Ladbrokes has a few more options, the win goes to them this time. 

Ladbrokes Payment Methods

Live Betting and Streaming Options: Ladbrokes vs Neds

In-play betting is a very popular feature that both these brands offer on their online betting platforms, and punters can call in their bets while the game or race is in play. 

Disappointingly, Neds does not offer live streaming at all, and Ladbrokes only has limited coverage for ports. But the fact that you can watch live streaming on horse racing on the Ladbrokes app and some other sports (soccer, tennis and basketball), lets them win in this department. 


Comparing Ladbrokes vs Neds Customer Service

Neds provides 24/7 customer support, has a highly trained team that is competent and is on standby to ensure that you have a top-notch sports betting experience. Ladbrokes certainly competes well in this but with no 24/7 contactable helpline, they do fall short.

Both brands have excellent customer service contact options, but Neds is well-known for offering a level of customer support service that goes above the industry standards and expectations. That’s why Neds is the clear winner in this section.

Neds Customer Service

Where Do Ladbrokes vs Neds Stand on Safer Gambling

Ladbrokes AU is certainly committed as a responsible operator and takes all measures necessary to protect the health of its customers. This includes the protection of minors by actively taking steps to exclude them from placing a wager using our betting platforms. 

Ladbrokes AU makes sure their customers have easy access to getting help should they need it.

Deposit limits or self-exclusion options are available on both platforms and bettors can choose to deactivate their account for a specific time should they need to take a gambling break. 

Neds offers a gambling self-help guide through Entain to ensure its customers enjoy gambling in a safe and responsible environment. 

Needless to say, it does not compare to the extent Ladbrokes goes to promote responsible gambling and therefore takes the win here. 

Where Are Ladbrokes vs Neds Licensed and Regulated?

With both brands owned by the Entain Group - which owns dozens of international gambling brands - they hold a sports bookmaker's licence in the Northern Territory. They are both regulated and audited by third-party auditors and cannot be faltered with licensing and regulatory requirements. 
It’s a draw!

Does Ladbrokes vs Neds Have The Best Offers?

Under recently introduced legislation, no bookmaker is allowed to offer inducements or sign-up bonus offers. Instead, sportsbooks like Neds and Ladbrokes resorted to rewarding their registered clients with promotional offers and bonuses. Both offer very attractive promotional offers but Ladbrokes far outweighs Neds in this section. 

As a member of Ladbrokes Australia, you have numerous perks and punters are kept up to date with the latest promotional offers, which are updated daily. 

Customers can enjoy a huge variety of betting bonuses and promotions and great racing deals are available throughout the year.  Ladbrokes, therefore, takes the win here. 

Ladbrokes Promotions

Ladbrokes vs Neds FAQs

Is Neds owned by Ladbrokes?

No, they are both owned by the Entain Group which owns dozens of international gambling brands including Ladbrokes, Sportingbet and Neds among others.

Can you have both a Neds and Ladbrokes account?

Both Ladbrokes and Neds comply with Australian legislation and are licensed and regulated. There is therefore no reason why you cannot have an account with both of them.

Which Bookmaker has been around longer?

There are a few bookmakers that have been operating in Australia since the days well before there was the internet. Ladbrokes AU is one of them and has a long history going back to 1886, and after its establishment in 1902, it moved to Australia in 2013. Neds was only established in 2017.

Do both bookmakers have mobile apps?

Yes, both Ladbrokes and Neds offer quality mobile apps for Android and iOS devices. These apps both use state of the art technology and can be downloaded for free from the respective app stores.

Which betting site offers the better odds – Neds or Ladbrokes?

In this department, they are both pretty close and it’s no surprise as they are owned by the same company. Although Neds have overall great odds on horse racing markets, Ladbrokes has fantastic odds overall for both sports and racing odds, only because the variety of markets exceeds that of Neds in the sports section.

Do Neds and Ladbrokes allow for live betting?

Yes, both sites only make allowance for live betting via the telephone, as this is a legal requirement in Australia. Ladbrokes, however, is the only site that offers live streaming of horse racing and selected sports events.

Who offers the better customer service, Neds or Ladbrokes?

While both offer similar contact channels, Neds is the only site that offers 24/7 telephone support. Neds is famous for its exceptional client customer care and therefore has the best customer service offering.