Neds Vs Betfair Aus - In-Depth Betting Site Comparison

Dean Shannon's expertise in launching a new agency has truly shown here, and it is evident from the moment you arrive at the site that this is no ordinary new betting site. This is because Shannon had already gained valuable experience from his time at Bookmaker.com.au, which was eventually bought by Ladbrokes.

After launching in 2017, Neds was acquired by Ladbrokes and merged into the latter's operations. Australian bettors will find Neds' extensive betting markets, convenient banking options, and helpful support staff to be invaluable.

Betfair is among the most well-known and long-standing names in the world of online sports betting. Betfair was established in the United Kingdom in 2000, and in 2005 they were granted an Australian operating licence.

Since 2012, Betfair Australia has offered a traditional sportsbook in addition to its exchange, which Aussie punters had already grown to love. In contrast to the usual bookmaker vs. bettor dynamic, a betting exchange allows bettors to wager against one another, creating a de facto peer-to-peer betting system.

We're excited to see which of these two sites proves to be the superior one in this round of Battle of the Bookies and in what areas of the industry they excel.

In order to keep things as fair as possible when we compare two bookmakers, we need to keep the comparison criteria constant. This means that all points scored will be in the same categories as other comparisons and we’ll have a more accurate final result.

The criteria we have chosen to use throughout this series cover all of the most important aspects of an Australian online betting site, with no pointless information swaying the results in areas that ultimately do not matter.

Here is the strict set of categories we analyse when comparing two sites in this series:

Odds Value: The overall value that we get from a site’s odds and pricing has a huge effect on whether that site can be deemed worthy of our custom. Betting sites which offer the best odds will win in this category.

Available Markets: The greater number of betting markets there are available for each of the sports that are available on a betting site, the more options we have to refine our bets and make more precise decisions when building our bet slips. Winner markets alone will never cut it.

Betting Features: Betting features can help our money go much further, give us more betting possibilities and even increase our chances of making some profits. Sites that offer the most unique and valuable betting features will be crowned the champion in this category.

Betting App: We will always prefer betting sites that offer a dedicated mobile application instead of just settling for making their websites mobile-compatible. Whichever site offers the most feature-rich betting app will earn the point here.

VIP Program: Bookies that choose to reward their most loyal customers, in addition to offering regular promotions for all other customers, will always be favoured by us in these head-to-head comparisons.

Safety & Security: Site security for customers of Australian betting sites is of utmost importance, especially considering how much personal data is entered by customers during registration and payment processes. Sites must offer encryption technology to earn a point in this criteria.

Payment Methods: We’ve come a long way from handing over cash to the local bookie - there are so many payment options available online these days and the sites that offer the greatest variety of payment methods will come out on top.

Live Betting & Live Streaming: We all love to bet on sporting events while they’re taking place, reacting to the action as it unfolds. That is why we prefer betting sites that offer in-play markets alongside a live stream of the racing or sports event.

Customer Support: When we’re dealing with online bookmakers, their customer service needs to be of the highest quality, with fast response time, knowledgeable replies and plenty of ways to get in touch.

Promotions: In what may be the most self-explanatory category, we will always favour the betting site which offers the greatest number of lucrative promotions for all of their customers. We can’t describe the exact promotions that are available - you’ll need to create an account to find out this information - but we can let you know which site we think is the most generous with their promos.

Licensing and Regulation: Sites must be licensed and regulated by the relevant authorities not only to feature on this site but to even be able to operate in Australia in the first place. Usually, both sites will score a point in this category, unless they make it difficult to find out which license they hold.

Responsible Gambling Practices: Most people are aware of how detrimental gambling can be for individuals and their families and this is thanks to legislation that ensures all online betting sites make this obvious. As long as a site has a Responsible Gambling Policy and offers self-help tools to clients, they won’t lose out in this section of the comparison.

Now that you know which parts of a betting site we examine and why, you can see which bookmaker, Neds or Betfair Australia, came out on top in each category:

This might just have been our closest Battle of the Bookies yet, so, regardless of the fact that Betfair did technically win 2-1, it’s quite clear that both of these sites could well be worth signing with to see which one meets your expectations in the categories that matter to you the most.

The 9 draws out of the 12 rounds have to stand for something!

The result in this category is usually very close since Australian bookmakers are very competitive and understand that charging more than they should be is never a good idea.

However, with punters being able to create their own odds in the Betfair betting exchange, the odds can often end up being significantly better than what you may find in a fixed odds sportsbook.

As a result, the first point of this face-off between Neds and Betfair Australia will be awarded to Betfair.

Both Neds and Betfair Australia offer a very good range of sports to bet on, with Neds totalling 25 and Betfair totalling four more with 29 options.

This is just the tip of the iceberg, though, as within each of these sports, both sites offer a long list of particular markets to bet on, with all of the top competitions and events covered, as well as some smaller, domestic leagues worldwide.

As a result, we’re going to call the first draw of the day in this category.

Betfair Australia has several great features that are exclusive to their platform and not available anywhere else. Custom odds setting, The Hub, Betfair Live, tips, Betting Models, and more are all available options.

Neds offers some very useful tools that can be used to enhance your betting experience and make more informed decisions when building your bet slips.

When it comes to the site which offers the best features, it’s a very tough call, as each site offers plenty of unique options. We’ll call this round a draw, too.

By navigating to the Betfair Hub, we were able to discover the existence of the Betfair mobile application, which is available from the Google Play Store and the Apple App Store. This means that whether your phone runs on the iOS or Android platform, you’re able to place bets and more from your phone, no matter where you are.

The Neds mobile application can also be downloaded for the same devices, allowing customers to accomplish anything they would be able to on the main desktop platform.

Both betting sites have excellent mobile apps, so we'll have to mark this one as a draw.

The more wagers you make on Betfair Australia, the further up the VIP ranks you'll climb, from bronze to silver to gold to platinum. You should know that the Betfair VIP platinum tier is called "The 100 Club" and is by invitation only, according to our reports.

As you climb the VIP ranks, you'll have access to better benefits, such as higher bonuses and lower commission rates.

Neds, unfortunately, does not reward its loyal customers with exclusive bonuses, therefore, the point in this round will be awarded to Betfair Australia.

Customers at both of these betting sites get to enjoy secure, worry-free betting platforms that protect user data through modern encryption technology.

Whether it’s the personal information you entered during registration or the payment details you entered during your first deposit, hackers will not be able to decipher the stored data thanks to these encryption techniques.

Neds accept a decent selection of payment methods for deposits and withdrawals, meaning that whatever your preferences are, there’s a good chance you’ll be pleased with the offerings.

Betfair offers all of the same payment options, plus a few more, however, these extras are more popular in other regions around the world and won’t appeal too much to Australian punters.

Taking into account just the options that are popular with Aussies, this round will be labelled as another draw.

Customers of Neds and customers of Betfair can enjoy in-play betting markets as well as live streaming of all races in Australia and New Zealand.

This means you can wager on various sports as they unfold and witness the horses thundering towards the finish line - all in the same place.

It’s going to come down to the wire in this head-to-head, with yet another tie being recorded in the Live Betting and Streaming Options category.

Aussie customer service is amongst the best in the world. This is because it’s just so much more personal than what we would get elsewhere.

The problem is that, while we’re very happy with the customer service options available at Betfair and we’re very happy with the response times, the experience just wasn’t… Aussie enough. It felt very corporate.

At Neds, the experience was as expected, with equally fast responses but a more personal approach from friendly customer service representatives.

This means that Neds will receive its first point of the day, placing them just a point behind Betfair on the scoreboard.

Both Neds and Betfair Australia provide links to their Responsible Gambling Policies in their Quick Links sections at the bottom of their respective home pages.

These policies explain how each company takes gambling addiction seriously. They also offer links to advice helplines and provide self-help tools to those at risk.

Both sites also provide the option to set deposit limits during signup, which require opting out of instead of in, meaning all customers are immediately aware of the option.

It’s a tie.

With Neds being licensed by the Northern Territory Racing Commission and Betfair Australia being licensed by the Northern Territory Government of Australia, each site is appropriately licensed to operate in Australia by authorities that are known for stringent regulations.

You can enjoy your time betting with each of these bookies knowing that all actions and operations are legitimate.

It comes down to the final category - will Betfair confirm their victory with the final point or will Neds pull it back and leave us with a tie overall?

Well, it’s a tough one, as both sites are very generous with the promotions they offer to all of their registered punters.

We don’t think it would be fair to award this point to one site and not the other, so we’ll call yet another draw, which means Betfair will remain in the lead on the scoreboard.