Vs Bluebet - In-Depth Betting Site Comparison

13 Apr 2023
Jake McEvoy 13 Apr 2023
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Ladbrokes has managed to fend off some stiff competition so far, so it’s not looking promising for Bluebet - a small Australian brand. We’ve had some surprising results in the past, though, and we’ve got a feeling there may be a few more on the cards.
Ladbrokes has managed to fend off some stiff competition so far, so it’s not looking promising for Bluebet - a small Australian brand. We’ve had some surprising results in the past, though, and we’ve got a feeling there may be a few more on the cards.

Although Ladbrokes has been around for a while in the United Kingdom, the company just made its first foray into the Australian market in 2013.

The platform's rise to prominence may be attributed to a number of factors, including its advantageous combination of a large variety of betting markets and odds, live streaming of racing and sports, and more.

When it comes to Australian betting sites, BlueBet is among the most interesting to appear in recent years. Michael Sullivan, the founder of, has brought BlueBet to Australia with the support of a team of experts in the field who together have more than 30 years of expertise in the gambling business.

Mr Sullivan has said in the past that he intends to compete with English-owned betting sites in Australia due to the fact that these companies have a poor understanding of their customers' needs.

Given that Ladbrokes has its roots in England, this pairing promises to be rather intriguing.

Ladbrokes Australia vs Bluebet Comparison

In this epic Battle of the Bookies, we maintain a level playing field by holding all variables constant. It's a fair fight, folks!

Here are the criteria we shall scrutinise when juxtaposing Ladbrokes Australia and Bluebet:

Odds Value: Our enjoyment of online gambling is directly proportional to the odds we get on the various betting markets. Our betting budgets go considerably farther on sites with better odds.

Available Markets: The greater the variety of betting markets available at a sportsbook, the more options we have for wagering on individual games. If we can't predict the winner of a soccer game, we may still place wagers on the match's total number of cards, corners, goals, etc. instead.

Betting Features: The winner of a head-to-head comparison between two betting sites is often the site with more unique features that cannot be accessible on alternative betting sites, particularly when such features allow for a better betting experience and enable money to be stretched much farther.

Betting App: Providing a mobile app is just part of the picture; this section also addresses the importance of providing a mobile app that doesn't make the user feel bad for not being on the main website. All of a betting site's features - from betting markets to the ability to make deposits and withdrawals to accessing customer support - should be accessible via the mobile app.

VIP Program: It is more common to find VIP programs at international online casinos than at Australian sportsbooks. However, customers will always give preference to businesses that provide loyalty rewards over those that don't.

Safety & Security: Whatever we're trying to do online, we must ensure our online safety at all times. When we join a betting site, we provide the site with a lot of sensitive information, including our credit card numbers and other financial data. We need the site we’re registering with to protect this in some way.

Payment Methods: These days, consumers have numerous options for making purchases online. When pitted directly against one another, the betting sites that offer the widest variety of trusted payment methods will always come out on top.

Live Betting & Live Streaming: Multiple betting sites provide real-time wagering on athletic events from across the world, made possible by perfect technology and instantaneous data. The best betting sites, in our opinion, are those that let you watch some of the events live while placing bets.

Customer Support: Help with signing up, funding your account, or placing wagers should always be at hand. The greatest betting sites will always provide a means for you to get in touch with someone quickly and easily, and that someone will be helpful and knowledgeable.

Promotions: While we can't reveal too much about the specific promos available at these online betting sites, we will always recommend our top choices in this regard. You'll need to sign up for an account with each site before you can see the details of the offers.

Licensing and Regulation: All online gambling sites that cater to Australian clients must have a valid licence from a government body in the country. Before including a link to a website, we verify that it complies with all applicable laws and regulations.

Responsible Gambling Practices: We like it when a betting site shows they care about their clients by providing resources like guides and deposit limits for individuals who may need them. Sites with the most effective self-help resources and Responsible Gambling Policies will always come out on top.

Our Verdict: Ladbrokes AU vs Bluebet

Following careful analysis of each of the aforementioned criteria, we have arrived at the following conclusions about the outcomes of each of the separate sections:

  • Best Betting Odds: Draw.
  • Available Markets: Draw.
  • Best Features: Ladbrokes AU.
  • Mobile App: Draw.
  • VIP Program: Draw.
  • Safety and Security: Draw.
  • Deposit and Withdrawal Options: Draw.
  • Live Betting and Live Streaming: Ladbrokes AU.
  • Customer Service: Bluebet.
  • Safer Gambling: Draw.
  • Licensing and regulation: Draw.
  • Best offers: Ladbrokes AU.

The result of this head-to-head may not be the biggest shock, but we are still surprised that Bluebet managed to scrape a draw in a few sections that are usually dominated by Ladbrokes.

While it may seem unjust to award Ladbrokes Australia the victory when the final score was 3 points to Ladbrokes, 1 point to Bluebet, and 8 draws, the rules are the rules, and Ladbrokes earned the most points.

If the draws are any indication, though, you should give them a go, particularly because they are holding their own against the industry's heavy hitters while being relative newcomers.

Ladbrokes AU Pros & Cons

Live video stream of horse racing (and some sports).

Ladbrokes card for easy deposits and withdrawals.

Excellent selection of sports markets.

Multi-builder tool for easy betting.

Lack of variety of futures betting markets.

Fixed odds are relatively low.

Customer support can improve.

Bluebet Pros & Cons

Easy navigation.

Good range of sports betting markets.

Mobile app.

Great customer service.

No live streaming.

Lack of Esports.

Comparing Ladbrokes vs Bluebet Betting Odds

When comparing the odds offered by Ladbrokes Australia and Bluebet, neither service stood out as clearly superior.

Some sites provide superior odds on some runners than others, even within the same events. Both sites provide extremely similar odds on most sports.

Betting odds are an important consideration for many punters, and here punters have a choice between two sites that provide competitive pricing relative to the industry standard.

What Markets Are Available at Ladbrokes vs Bluebet

While Ladbrokes is well-known for its extensive list of sports on which bets may be placed, Bluebet has surprised punters by turning up with a list that is just one sport shorter.

Bets may be placed on twenty-five different sports at Ladbrokes and twenty-four at Bluebet.

However, this is just the tip of the iceberg when it comes to markets; what really important is what you can bet on, and we don't want to see nothing but Winner markets. Each of the sports is covered by a wide variety of betting options at both sites.

In a category that is usually dominated by Ladbrokes, we're going to call this round a tie.

Which Sportsbook Offers the Best Features?

When you bet with Ladbrokes, you have access to a variety of helpful features that might make your whole betting experience more enjoyable.

On the other hand, Bluebet falls short of expectations due to the fact that the majority of its features are concentrated on racing markets that are also offered by Ladbrokes.

Because of this, Ladbrokes Australia will earn the point in this face-off.

Does Ladbrokes vs Bluebet Have the Mobile Betting App?

Betting apps are available for both Ladbrokes and Bluebet, so mobile sports betting and horse racing fans may play on their preferred site (or both!) whenever and wherever they please.

You may wager only from your mobile device if you so want since these apps provide access to all the same features available on the main platforms.

Since both platforms have feature-rich mobile apps, we'll have to call this category a tie as well.

Ladbrokes vs Bluebet VIP Program Comparison

Neither Bluebet nor Ladbrokes Australia has a VIP loyalty programme, so there are no special perks to look forward to as you invest more time and money into either site.

One thing to keep in mind is that both sites provide offers to their consumers, but these promotions are not limited to those who can afford to spend more.

With neither of these online betting sites providing loyalty programs for their customers to make the most of, we’ll be listing this section of the head-to-head as a tie.

Ladbrokes vs Bluebet Safety and Security

Since your online security is of paramount importance, we will compare the safety features provided by Ladbrokes and Bluebet.

After a little research, we found that both of these sites encrypt user data, so even if hackers get access to your personal or financial information, they won't be able to decipher it.

Thus, this instalment of "Battle of the Bookies" ends in a dead heat.

Comparing Deposit and Withdrawal Options

The payment methods that are accepted by betting sites can completely determine whether or not certain people can register or not, since some people only have specific options at their disposal. This is why it’s always important to check which payment methods are accepted before creating an account.

Ladbrokes is known to offer a vast array of payment options to its customers, including traditional favourites like debit and credit cards and modern payment systems like PayPal, Neteller and Apple Pay.

At Bluebet, customers can choose between Visa, MasterCard, PayPal, POLi and BPay. While they do offer a greater selection than many of their rivals, they do still come up short against Ladbrokes who continuously prove hard to beat.

Live Betting and Streaming Options: Ladbrokes vs Bluebet

Ladbrokes has some of the greatest live betting markets anywhere, covering a broad variety of popular sports. In addition, users may tune in to live broadcasts of a variety of events right on the site.

While Bluebet does not currently provide in-play wagering on any races or sports, they do have a live streaming option where you can watch all Thoroughbred races in Victoria and South Australia as long as you're signed in.

Ladbrokes has gotten the nod in this category because of the live streaming and in-play betting options they provide.

Comparing Ladbrokes vs Bluebet Customer Service

BlueBet's user-friendliness means you won't have to get in touch with support too frequently. If you do need help, though, the website's customer service is quick to respond and provides helpful information.

One of the most prominent features of this service is its round-the-clock availability, especially its live chat feature. When a consumer has an issue with their account, they may get a prompt response from a professional through live chat.

Ladbrokes may offer a great variety of ways to contact them but we feel that, overall, the customer service experience provided by Bluebet was next level.

Where Do Ladbrokes vs Bluebet Stand on Safer Gambling

Ladbrokes is a household brand all over the globe, and the company has constantly shown its loyalty to its customers by providing them with tools for self-help whenever they have a question or concern.

BlueBet is dedicated to creating a good betting experience for its customers. As part of this commitment, the company promotes responsible gambling, encourages responsible behaviour, and raises awareness of the issue of problem gambling.

We are going to have to say that this category is a tie since both of these websites have shown that they are concerned about the well-being of their users.

Where Are Ladbrokes vs Bluebet Licensed and Regulated?

You can be sure that any business you do with BlueBet is within the law, provided you are doing so in a jurisdiction where it is legal to do so, due to the fact that BlueBet's gaming activities are licenced by the South Australian Gambling Codes of Practise.

Ladbrokes Australia is also governed by the Northern Territory Racing Commission, which issues licences and regulates the company.

Both of these online bookmakers are properly licenced and controlled, therefore we're going to have to classify this as a draw.

Does Ladbrokes vs Bluebet Have The Best Offers?

Because of Ladbrokes' massive prominence in the gambling industry, the company is able to provide promos that are leagues ahead of those offered by its rivals.

Bluebet attempts to show its clients some love by running frequent incentives, but Ladbrokes is still the cool kid on the block because to the great selection of betting options it provides.

Looks like Ladbrokes Australia just hit the jackpot with that final round point!

Ladbrokes vs Bluebet FAQs

Can you have both a Bluebet and Ladbrokes account?

Online bookies in Australia do not restrict customers from opening multiple accounts. Opening accounts with multiple online bookmakers is not against the law.

Which Bookmaker has been around longer?

Bluebet is a fairly new betting site, making it around 130 years younger than its British counterpart, Ladbrokes. Ladbrokes has also been operating in Australia for longer than Bluebet, however this pretty much goes without saying.

Do both bookmakers have mobile apps?

You can participate at Ladbrokes, Bluebet, or both using their respective mobile apps on your smartphone or tablet. The application is compatible with all modern iOS and Android devices.

Which betting site offers the better odds - Bluebet or Ladbrokes?

There is no clear winner between Ladbrokes and Bluebet in terms of odds, however one may perform better than the other in certain markets.

Do Bluebet and Ladbrokes allow for live betting?

If live betting is crucial to you, go with Ladbrokes instead of Bluebet because of their extensive in-play betting options. Bluebet does not yet offer in-play markets for racing or sports on its site.

Who offers the better customer service, Bluebet or Ladbrokes?

Both of these betting companies make it easy to get in contact with customer support when you need it, but Bluebet stands out for its warm, individualised approach.